Strategy is the
Art of Embracing
the Unknown

25A0 is unicode for black square and a holistic brand strategy shop at the intersection of research, art and business.

We create tangible business results for brands and organizations that are driven by curiosity, vision and impact.

Guiding Ideas

A confident brand is like a mosaic.

Its unity is strengthened by its diversity.

A smart brand is an interface for strategy.

It creates the space where emergent strategies and strategic mobilization converge.

A leading brand makes sense.

It produces meaning for employees, customers and stakeholders.

Services

Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases

Case 003

Interface Critique

An interdisciplinary academic platform examining the cultural, social and aesthetic impact of technology and applications.

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Partners

Services

What’s Right, What’s Wrong?

INTROSPECT

Challenge

Leadership today requires empathy and shared visions. But the ideas that drive individuals and organizations often remain unexpressed.

We help you to align individual and organizational purpose, enabling brands and organizations to render their progress meaningful for everyone by curating strategy from within the organization.

approaches

We initiate and moderate collaborative and co-creative processes to align on a shared strategic vision and to leverage the strategic potential from within the organization.

deep listening

How can we listen to the soft voices?

Soft voices often remain unheard in corporate settings, especially in times of change or rapid transformation. But their input is crucial: They provide the weak signals that are often the herald of transformation.

Our tools help your organization to embrace the power of diversity and to create a shared vision. We ask the right questions to uncover hidden motivations and implicit knowledge, leveraging the strategic potential from everyone – including the soft voices.

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collaborative mapping

How can we navigate complexity together?

Visualizations help us to extend our minds and share our visions. A shared cognitive space grants everyone instant access to the same shared information and enables all to navigate complexity together.

We conduct workshops and remote deep dives with collaborative mappings that go beyond post-its and flipcharts. Everyone can view, participate and comment on the mappings and all results are constantly documented, structured and edited from session to session.

 

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purpose refinement

How can we render progress meaningful?

A purpose driven organization combines social impact with business outcome and creates a connection between workforce, brand and clients beyond services and products. Purpose evolves your brand and sharpens your communication, it helps you to inspire new products and services and it shapes a community by fostering intrinsic reward.

We extract, refine and orchestrate individual and organizational purpose to render your progress meaningful for everyone.

 

learn more about purpose refinement