Strategy is the
Art of Embracing
the Unknown

25A0 is unicode for black square and a holistic brand strategy shop at the intersection of research, art and business.

We create tangible business results for brands and organizations that are driven by curiosity, vision and impact.

Guiding Ideas

A confident brand is like a mosaic.

Its unity is strengthened by its diversity.

A smart brand is an interface for strategy.

It creates the space where emergent strategies and strategic mobilization converge.

A leading brand makes sense.

It produces meaning for employees, customers and stakeholders.

Services

Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases

Case 003

Interface Critique

An interdisciplinary academic platform examining the cultural, social and aesthetic impact of technology and applications.

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Partners

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Collaborative Mapping

“Intuition is the viewing of the abstract in concrete form.” – Charles Sanders Peirce

challenge

How can we navigate complexity together?

Visualizations help us to extend our minds and share our visions. A shared cognitive space grants everyone instant access to the same shared information and enables all to navigate complexity together.

 

approach

We conduct workshops and remote deep dives with collaborative mappings that go beyond post-its and flipcharts. Everyone can view, participate and comment on the mappings and all results are constantly documented, structured and edited from session to session.

moderation + editing

Each session is prepared with the creation of a dedicated diagrammatic library, serving as a base for further refinement and decision-making, and run by an operator who produces, structures and edits the collective results.The archiving of workshop timelines supports project documentation.

Full wall projection mockup
Experimental prototype setup with a mixture of back- and front-projection
Detail of a comprehensive purpose clustering
Florian readjusting the screens in the prototype setup
Narrative restructuring of an investor pitchdeck
Initial collaborative purpose mapping results
Diagrammatic iteration of the governance structure of a joint research cluster between two universities and more than 30 professorships. The collaborative mapping enabled a clear vision and identification of three intersected focus areas.

strategy cube

Our Strategy Cube creates an actual shared cognitive space and enables new ways of collective thinking and mind-mapping beyond post-its and flip-charts. This Immersive, collaborative and productive workshop setting helps participants to structure their visions and ideas in co-creative strategy processes.

The Strategy Cube consists of three continuously evolving canvas projections and is updated in real time by a dedicated operator. The operator uses basic diagrammatic forms and color codes from 25A0’s Strategic Mapping methods to guarantee intuitive productivity from the very beginning. The three canvases can be applied to different segments of the workshops, such as retrospective, introspective and roadmap, keeping all information visible to everyone all the time.

We currently work on a mobile version of the cube to be temporarily installed at client or offsite locations.