25A0 is unicode for black square and a holistic brand strategy shop at the intersection of research, art and business.
We create tangible business results for brands and organizations that are driven by curiosity, vision and impact.
A confident brand is like a mosaic.
Its unity is strengthened by its diversity.
A smart brand is an interface for strategy.
It creates the space where emergent strategies and strategic mobilization converge.
A leading brand makes sense.
It produces meaning for employees, customers and stakeholders.
Leadership today requires empathy and shared visions.
We enable brands and organizations to render their progress meaningful for everyone by curating strategy from within.
Read moreMaking sense of the world requires more than quantification.
We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.
Read moreIdeas aren’t worth much without execution.
We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.
Read moreA young online publisher with an industry leading business model was looking to take its magazine to the next level.
A marketing innovation consultancy intended to reshape its service portfolio and identity.
An interdisciplinary academic platform examining the cultural, social and aesthetic impact of technology and applications.
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“Intuition is the viewing of the abstract in concrete form.” – Charles Sanders Peirce
How can we navigate complexity together?
Visualizations help us to extend our minds and share our visions. A shared cognitive space grants everyone instant access to the same shared information and enables all to navigate complexity together.
We conduct workshops and remote deep dives with collaborative mappings that go beyond post-its and flipcharts. Everyone can view, participate and comment on the mappings and all results are constantly documented, structured and edited from session to session.
Each session is prepared with the creation of a dedicated diagrammatic library, serving as a base for further refinement and decision-making, and run by an operator who produces, structures and edits the collective results.The archiving of workshop timelines supports project documentation.
Our Strategy Cube creates an actual shared cognitive space and enables new ways of collective thinking and mind-mapping beyond post-its and flip-charts. This Immersive, collaborative and productive workshop setting helps participants to structure their visions and ideas in co-creative strategy processes.
The Strategy Cube consists of three continuously evolving canvas projections and is updated in real time by a dedicated operator. The operator uses basic diagrammatic forms and color codes from 25A0’s Strategic Mapping methods to guarantee intuitive productivity from the very beginning. The three canvases can be applied to different segments of the workshops, such as retrospective, introspective and roadmap, keeping all information visible to everyone all the time.
We currently work on a mobile version of the cube to be temporarily installed at client or offsite locations.