Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a strategy office at the intersection of culture, arts, technology, and science.

We conduct commissioned and self-initiated ventures and projects, partnering with clients from the public and private sector.


Civic Engagement

Agents of Transformation

Agents of Transformation is a platform for systemic changes through arts and design, connecting the next generation with decision makers in politics and industry.

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Digital Agency


STATE creates, transforms, and amplifies brands and institutions that make sense, delivering strategic and sustainable solutions to challenges in business, technology, and design.

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The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the employer branding strategy.

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Electrical Engineering

Schneider Electric

Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.

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Music Industry

Reeperbahn Festival

The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.

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A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.

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Marketing Innovation

TD Reply

A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.

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Human Computer Interaction

Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-computer interaction.

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If you want to know more or request a case study, please get in touch:


Collaborative Mapping

“Intuition is the viewing of the abstract in concrete form.” – Charles Sanders Peirce


How can we navigate complexity together?

Visualizations help us to extend our minds and share our visions. A shared cognitive space grants everyone instant access to the same shared information and enables all to navigate complexity together.



We conduct workshops and remote deep dives with collaborative mappings that go beyond post-its and flipcharts. Everyone can view, participate and comment on the mappings and all results are constantly documented, structured and edited from session to session.

moderation + editing

Each session is prepared with the creation of a dedicated diagrammatic library, serving as a base for further refinement and decision-making, and run by an operator who produces, structures and edits the collective results.The archiving of workshop timelines supports project documentation.

Full wall projection mockup
Experimental prototype setup with a mixture of back- and front-projection
Florian readjusting the screens in the prototype setup

strategy cube

Our Strategy Cube creates an actual shared cognitive space and enables new ways of collective thinking and mind-mapping beyond post-its and flip-charts. This Immersive, collaborative and productive workshop setting helps participants to structure their visions and ideas in co-creative strategy processes.

The Strategy Cube consists of three continuously evolving canvas projections and is updated in real time by a dedicated operator. The operator uses basic diagrammatic forms and color codes from 25A0’s Strategic Mapping methods to guarantee intuitive productivity from the very beginning. The three canvases can be applied to different segments of the workshops, such as retrospective, introspective and roadmap, keeping all information visible to everyone all the time.

We currently work on a mobile version of the cube to be temporarily installed at client or offsite locations.