25A0 is unicode for black square and a management consultancy at the intersection of research, art and business.
We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.
Innovation requires Continuity.
Transformation and change do not happen over night.
That is why we don’t work against time.
Apathy enables Tyranny.
Not deciding is the worst decision.
That is why we support and inform decision making processes.
Simple is not easy.
Information overload is difficult to tackle.
That is why we structure complexity to say it simple.
Leadership today requires empathy and shared visions.
We enable brands and organizations to render their progress meaningful for everyone by curating strategy from within.
Read moreMaking sense of the world requires more than quantification.
We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.
Read moreIdeas aren’t worth much without execution.
We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.
Read moreA german automaker converges the separate software divisions from its brand portfolio in a new companywide department.
A leading international music festival evolves from an annual event series to a holistic media platform.
A young online publisher with an industry leading business model takes its magazine to the next level.
A marketing innovation consultancy reshapes and aligns its service portfolio and brand identity.
An academic journal addresses the conditions and contingencies of applications and apparatuses.
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A global marketing innovation consultancy that had recently moved into SaaS vendorship was acquired by an international agency network and intended to sharpen and reformulate its brand identity and service portfolio – internally, within the network and towards its clients.
Starting with an executive off-site event and followed up with a company-wide strategy break, we developed a shared purpose, refined the existing vision, and formulated mission statements and beliefs – with wide reaching impact across all parts of the organization.
Portfolio Restructuring
Based on the purpose alignment, we restructured the product and service portfolio and focused it around the core competencies and strengths of the company and its products.
Organizational Processes
We guided the production of a brochure for new hires, defined on-boarding processes and conceptualized new vertical structures across different teams to share and foster expertise and talent development.
Brand Identity
We directed the concept, design and production of new visual guidelines and corporate narratives, including the relaunch and content production of company and product websites.