Strategy is the
Art of Embracing
the Unknown

25A0 is unicode for black square and a holistic brand strategy shop at the intersection of research, art and business.

We create tangible business results for brands and organizations that are driven by curiosity, vision and impact.

Guiding Ideas

A confident brand is like a mosaic.

Its unity is strengthened by its diversity.

A smart brand is an interface for strategy.

It creates the space where emergent strategies and strategic mobilization converge.

A leading brand makes sense.

It produces meaning for employees, customers and stakeholders.

Services

Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases

Case 003

Interface Critique

An interdisciplinary academic platform examining the cultural, social and aesthetic impact of technology and applications.

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Partners

Services

What’s Going On?

EXPLORE

Challenge

Making sense of the world requires more than quantification. In an era of unpredictability, it is crucial to create strategic surprises and possibilities.

As generalists with a strong academic and journalistic background, we combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

approaches

We strengthen the creative, intuitive and artistic takes on brand strategy.

trend exploration

How can we relate to the contemporary?

We install and maintain long term research platforms, providing valuable insights for economic, academic and creative endeavors. We conduct surveys, expert interviews, desk research and discourse analysis to validate value propositions and derive content and media strategies. All findings are documented and communicated via publication, podcast or video. For clients, and for ourselves.

artistic exposure

How can we foster inspiring conversations?

Exposure to art and artistic intelligence helps to think across and beyond boundaries and structures. In a world that is getting more complex than ever, erratic and artistic answers on essential issues become more and more promising. We operate a gallery space, host exhibitions and conduct exclusive events with moderated talks to connect likeminded people and organizations across arts, culture and business.

field trips

What’s happening out there?

We can’t explore the world from the comfort of our desk. That is why we take research to the streets with ethnographic field trips, inspiration journeys and joint cooperations with research institutes and universities. We conduct immersive and interdisciplinary research formats, generating insights into tectonics and atmospherics that shape culture at large.