25A0 is unicode for black square and a brand strategy boutique at the intersection of research, art and business.
We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.
Innovation requires Continuity.
Transformation and change do not happen over night.
That is why we don’t work against time.
Apathy enables Tyranny.
Not deciding is the worst decision.
That is why we support and inform decision making processes.
Simple is not easy.
Information overload is difficult to tackle.
That is why we structure complexity to say it simple.
Leadership today requires empathy and shared visions.
We enable brands and organizations to render their progress meaningful for everyone by curating strategy from within.
Read moreMaking sense of the world requires more than quantification.
We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.
Read moreIdeas aren’t worth much without execution.
We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.
Read moreA german automaker converges the separate software divisions from its brand portfolio in a new companywide department.
A leading international music festival evolves from an annual event series to a holistic media platform.
A young online publisher with an industry leading business model takes its magazine to the next level.
A marketing innovation consultancy reshapes and aligns its service portfolio and brand identity.
An academic journal addresses the conditions and contingencies of applications and apparatuses.
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EXPLORE
Making sense of the world requires more than quantification. In an era of unpredictability, it is crucial to create strategic surprises and possibilities.
As generalists with a strong academic and journalistic background, we combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.
We strengthen the creative, intuitive and artistic takes on brand strategy.
How can we relate to the contemporary?
We install and maintain long term research platforms, providing valuable insights for economic, academic and creative endeavors. We conduct surveys, expert interviews, desk research and discourse analysis to validate value propositions and derive content and media strategies. All findings are documented and communicated via publication, podcast or video. For clients, and for ourselves.
How can we foster inspiring conversations?
Exposure to art and artistic intelligence helps to think across and beyond boundaries and structures. In a world that is getting more complex than ever, erratic and artistic answers on essential issues become more and more promising. We operate a gallery space, host exhibitions and conduct exclusive events with moderated talks to connect likeminded people and organizations across arts, culture and business.
What’s happening out there?
We can’t explore the world from the comfort of our desk. That is why we take research to the streets with ethnographic field trips, inspiration journeys and joint cooperations with research institutes and universities. We conduct immersive and interdisciplinary research formats, generating insights into tectonics and atmospherics that shape culture at large.