Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a strategy office at the intersection of culture, arts, technology, and science.

We conduct commissioned and self-initiated ventures and projects, partnering with clients from the public and private sector.


Civic Engagement

Agents of Transformation

Agents of Transformation is a platform for systemic changes through arts and design, connecting the next generation with decision makers in politics and industry.

Read more

Digital Agency


STATE creates, transforms, and amplifies brands and institutions that make sense, delivering strategic and sustainable solutions to challenges in business, technology, and design.

Read more



The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the employer branding strategy.

Read more

Electrical Engineering

Schneider Electric

Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.

Read more

Music Industry

Reeperbahn Festival

The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.

Read more



A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.

Read more

Marketing Innovation

TD Reply

A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.

Read more

Human Computer Interaction

Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-computer interaction.

Read more



If you want to know more or request a case study, please get in touch:


Agents of Transformation


Agents of Transformation (AOT) engages students from arts and design to foster their potential for a sustainable, inclusive and pluralistic society, bringing them into conversations that matter. And AOT helps institutions and decision makers in politics and industry to understand the future through the lense of the next generation.

AOT operates a yearly cycle of different episodes, covering student engagement, expert consultation, public dialogue and follow-up.

AOT gathers students from universities across Europe and beyond to collect their visions and expectations regarding the connections between sustainability, inclusion and aesthetics. AOT identifies relevant topic clusters and key challenges and facilitates a discussion between the students and suitable experts from politics and the industry. AOT conducts a public dialogue or roundtable with decision makers, where students can present their topics and visions.

AOT is a collaborative project between ELIA and the Berlin University of the Arts and was developed as part of their partnership in the New European Bauhaus Initiative of the European Commission.

Next Case