Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a strategy office at the intersection of culture, arts, technology, and science.

We conduct commissioned and self-initiated ventures and projects, partnering with clients from the public and private sector.


Civic Engagement

Agents of Transformation

Agents of Transformation is a platform for systemic changes through arts and design, connecting the next generation with decision makers in politics and industry.

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Digital Agency


STATE creates, transforms, and amplifies brands and institutions that make sense, delivering strategic and sustainable solutions to challenges in business, technology, and design.

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The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the employer branding strategy.

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Electrical Engineering

Schneider Electric

Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.

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Music Industry

Reeperbahn Festival

The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.

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A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.

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Marketing Innovation

TD Reply

A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.

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Human Computer Interaction

Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-computer interaction.

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If you want to know more or request a case study, please get in touch:


Deep Listening

Zoom last supper. Seen on twitter in April 2020.


It is not necessarily the loudest voice that provides the most important input. With our minimal invasive deep dives we guarantee that also the soft voices are heard and that their insights receive the attention they deserve.

Soft voices often remain unheard in corporate settings. But their input is crucial: They provide the weak signals that are often the herald of transformation. Our deep listening approach helps your organization to embrace the power of diversity by asking the right questions to uncover hidden motivations and implicit knowledge, leveraging the strategic potential from everyone – including the soft voices.

We conduct minimal invasive deep dives into the personal and organizational insights and motivations to bridge the gap between strategic oversight and operative baseline. Depending on your specific focus we develop and curate strategic insights for brand purpose, communication, visual appearance, product features and service portfolios, organizational structures and overall company culture.

The remote format requires only a short investment of the participants time for each session.

The analysis goes way deeper than common time-boxed workshop formats.

We provide thought starters, small exercises and edited interim results, so that everyone is prepared and stays on track.