25A0 is unicode for black square and a brand strategy shop at the intersection of research, art and business.
We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.
Innovation requires Continuity.
Transformation and change do not happen over night.
That is why we don’t work against time.
Apathy enables Tyranny.
Not deciding is the worst decision.
That is why we support and inform decision making processes.
Simple is not easy.
Information overload is difficult to tackle.
That is why we structure complexity to say it simple.
Leadership today requires empathy and shared visions.
We enable brands and organizations to render their progress meaningful for everyone by curating strategy from within.
Read moreMaking sense of the world requires more than quantification.
We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.
Read moreIdeas aren’t worth much without execution.
We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.
Read moreA german automaker converges the separate software divisions from its brand portfolio in a new companywide department.
A leading international music festival evolves from an annual event series to a holistic media platform.
A young online publisher with an industry leading business model takes its magazine to the next level.
A marketing innovation consultancy reshapes and aligns its service portfolio and brand identity.
An academic journal addresses the conditions and contingencies of applications and apparatuses.
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A young online publisher with an industry leading business model was looking to take its magazine to the next level.
After establishing the magazine successfully and sustainably in the national media landscape, it also faced challenges regarding its user acquisition process due to algorithmic adjustments in social media feeds.
We conducted an offsite purpose workshop with the whole editorial team and additional staff to sharpen the identity and narrative of the magazine, to uncover potential to reach a broader audience and to explore new user acquisition approaches.
Editorial
Based on the refined purpose, we identified numerous editorial measures to convey the new narrative to the existing and new readership, including introspective content pieces, deeper and more visible reader integration and a dedicated community management to connect the magazine with a broader cultural fabric.
Product
We developed concrete measures for a loyalty strategy to foster viral effects, laying out the steps and milestones for a customer referral program and integrating already existing communicative measures and events under a shared perspective to enhance the word of mouth amongst the highly loyal readership.
Design
We laid out the roadmap for a rebranding, including brand character, landing page redesign, visual guidelines for editorial images, and the integration of offline activities.