Strategy is the
Art of Embracing
the Unknown

25A0 is unicode for black square and a holistic brand strategy shop at the intersection of research, art and business.

We create tangible business results for brands and organizations that are driven by curiosity, vision and impact.

Guiding Ideas

A confident brand is like a mosaic.

Its unity is strengthened by its diversity.

A smart brand is an interface for strategy.

It creates the space where emergent strategies and strategic mobilization converge.

A leading brand makes sense.

It produces meaning for employees, customers and stakeholders.

Services

Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases

Case 003

Interface Critique

An interdisciplinary academic platform examining the cultural, social and aesthetic impact of technology and applications.

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Partners

Partners

Prof. Dr. Florian Hadler

About

Florian firmly believes in complexity and the power of visual thinking. He collects black squares and is the happiest when working towards as yet undefined outcomes.

Florian is visiting professor for Creative Entrepreneurship at the Berlin University of the Arts. He serves as an expert for the European Commission Research Executive Agency and is Editor in Chief at the academic open access journal Interface Critique. Services and products co-founded and designed by Florian have won prestigious international awards.

At 25A0 he is founding partner and managing director.

Experience

Florian has 15 years experience in strategy development and implementation across the public and private sector with a strong background in tech and creative industries.

His business portfolio ranges from co-founding, development and management of startups and industry networks to design and production of international award-winning products, services and media.

He received the Webby Award (both Jury and People’s Choice) and the Lead Award for the first European mobile location based social network aka-aki, where he was a founding partner. He was a founding member of the European Steering Committee on Web Competitiveness and the European Social Networks Group, focusing on industry alignment in the GDPR preparations. As a freelance strategist he worked for international blue chip clients.

Next Partner

Max Dax