25A0 is unicode for black square and a brand strategy shop at the intersection of research, art and business.
We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.
Innovation requires Continuity.
Transformation and change do not happen over night.
That is why we don’t work against time.
Apathy enables Tyranny.
Not deciding is the worst decision.
That is why we support and inform decision making processes.
Simple is not easy.
Information overload is difficult to tackle.
That is why we structure complexity to say it simple.
Leadership today requires empathy and shared visions.
We enable brands and organizations to render their progress meaningful for everyone by curating strategy from within.
Read moreMaking sense of the world requires more than quantification.
We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.
Read moreIdeas aren’t worth much without execution.
We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.
Read moreA german automaker converges the separate software divisions from its brand portfolio in a new companywide department.
A leading international music festival evolves from an annual event series to a holistic media platform.
A young online publisher with an industry leading business model takes its magazine to the next level.
A marketing innovation consultancy reshapes and aligns its service portfolio and brand identity.
An academic journal addresses the conditions and contingencies of applications and apparatuses.
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Florian firmly believes in complexity and the power of visual thinking. He collects black squares and is the happiest when working towards as yet undefined outcomes.
Florian is visiting professor for Creative Entrepreneurship at the Berlin University of the Arts. He serves as an expert for the European Commission Research Executive Agency and is Editor in Chief at the academic open access journal Interface Critique. Services and products co-founded and designed by Florian have won prestigious international awards.
At 25A0 he is founding partner and managing director.
Florian has 15 years experience in strategy development and implementation across the public and private sector with a strong background in tech and creative industries.
His business portfolio ranges from co-founding, development and management of startups and industry networks to design and production of international award-winning products, services and media.
He received the Webby Award (both Jury and People’s Choice) and the Lead Award for the first European mobile location based social network aka-aki, where he was a founding partner. He was a founding member of the European Steering Committee on Web Competitiveness and the European Social Networks Group, focusing on industry alignment in the GDPR preparations. As a freelance strategist he worked for international blue chip clients.