25A0 is unicode for black square and a strategy and research office at the intersection of culture, arts, technology, and design.

We conduct commissioned and self-initiated ventures, partnering with clients from the public and private sector.

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Prof. Dr. Florian Hadler


Florian firmly believes in complexity and the power of visual thinking. He collects black squares and is the happiest when working towards as yet undefined outcomes.

Florian is visiting professor for Creative Entrepreneurship at the Berlin University of the Arts. He serves as an expert for the European Commission Research Executive Agency and is Editor in Chief at the academic open access journal Interface Critique. Services and products co-founded and designed by Florian have won prestigious international awards.

At 25A0 he is founding partner and managing director.


Florian has 15 years experience in strategy development and implementation across the public and private sector with a strong background in tech and creative industries.

His business portfolio ranges from co-founding, development and management of startups and industry networks to design and production of international award-winning products, services and media.

He received the Webby Award (both Jury and People’s Choice) and the Lead Award for the first European mobile location based social network aka-aki, where he was a founding partner. He was a founding member of the European Steering Committee on Web Competitiveness and the European Social Networks Group, focusing on industry alignment in the GDPR preparations. As a freelance strategist he worked for international blue chip clients.

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Franziska Latell