Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a strategy and research office at the intersection of culture, arts, technology, and design.

We conduct commissioned and self-initiated ventures and projects with high impact, partnering with clients from the public and private sector.




25A1 is unicode for white square and a research and consulting office for cultural heritage institutions, that develops and implements research-driven change.

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Agents of Transformation

Agents of Transformation is a platform for systemic changes through arts and design, connecting the next generation with decision makers in politics and industry.

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STATE Productions

STATE creates, transforms, and amplifies brands and institutions that make sense, delivering strategic and sustainable solutions to challenges in business, technology, and design.

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Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-machine interaction.

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If you want to know more or request a case study, please get in touch:


Prof. Dr. Florian Hadler


Florian Hadler works as an author, researcher, and entrepreneur in the realm of digital culture, aesthetics, strategy, and transformation. He studied communication, media theory, and philosophy and obtained a Dr. phil. focusing on the cultural dynamics of the unknown.

In his capacity as visiting professor for creative entrepreneurship at the Berlin University of the Arts he builds bridges between academia, politics, and industry, strengthening the societal impact of arts and design. His entrepreneurial portfolio ranges from co-founding and managing technology startups, creative studios, and industry networks to designing and production of international award-winning products, services, and media.

Across his roles, he collaborates and works with organizations such as the European Commission, the New European Bauhaus, Deutsche Telekom, and Volkswagen Group.

Florian enjoys complexity and believes that visualizing thoughts can solve a lot of problems.