Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a boutique strategy office at the intersection of culture, arts, technology, and science.

We conduct commissioned and self-initiated ventures and projects, partnering with clients from the public and private sector.

Ventures

Strategic Foresight

Deutsche Telekom AG

Europes biggest telco wanted to identify emerging trends at the intersection of art and technology. We conduct seminars, a podcast, and a publication exploring weak signals in art and tech.

Read more

Brand Strategy / Portfolio Integration

Carlsberg

Carlsberg acquired the German beer brand Wernesgrüner. We help to maintain the brand’s local authenticity while preventing brand cannibalization within the existing portfolio.

Read more

Brand Strategy / Organizational Development

Schmitt + Sohn

Schmitt + Sohn, a family owned enterprise in its 6th generation, needs to update its brand. We develop the strategic framework and install a new department.

Read more

Strategic Narrative / Award Logic

Polyton

POLYTON is a new platform and music award to highlight the social impact of pop music. We create the strategic narrative and the participatory award mechanism.

Read more

Systemic Change

Agents of Transformation

AOT bridges the gap between the next generation in arts and design and European policy making. We connect students with high-level decision-makers in politics and industry.

Read more

Brand Strategy

Cariad

The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the strategic framework with a focus on employer branding.

Read more

Employer Branding Strategy

Schneider Electric

Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.

Read more

Organizational Transformation

Reeperbahn Festival

The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.

Read more

Growth Strategy

Krautreporter

A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.

Read more

Brand Strategy

TD Reply

A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.

Read more

Journal

Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-computer interaction.

Read more

Partners

 

If you want to know more or request a case study, please get in touch:

hello@25a0.com

Partners

Dr. Florian Hadler

About

Florian Hadler works as a cultural entrepreneur, author, and researcher in the realm of aesthetics, strategy and transformation. He studied communication, media theory, and philosophy and obtained a Dr. phil. focusing on the cultural dynamics of the unknown.

His entrepreneurial portfolio ranges from co-founding and managing technology startups, creative studios, and industry networks to designing and production of international award-winning products, services, and media.

Across his roles he collaborates and works with organizations such as the European Commission, the New European Bauhaus, Deutsche Telekom, Volkswagen Group, and Berlin University of the Arts, targeting decision processes around technology, communication, and change.

Florian enjoys complexity and believes that visualizing thoughts can solve a lot of problems.