Strategy is the
Art of Embracing
the Unknown.

25A0 is a strategy shop at the intersection of research, art and business, based in Berlin.

We conduct strategic projects for clients that are driven by curiosity, vision and impact.

Guiding Ideas

Business intelligence and business analytics are increasingly commodified. We link strategy with creativity to explore the unknown.

We uncover and curate strategies from within, as the most important resources and expertise are hidden within each organization.

We work with time rather than against it, because only continuity, consistency and depth lead to sustainable long-term effects.


Strategic Mapping How Can We Navigate Complexity?

Alignment on complex matters requires a deep and empathic understanding of all relevant issues.

Visualizations of ideas help us to extend our minds, co-imagine complexity and mediate visions. They are the base for all collaboration and co-creation.

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Selected Cases

Case 005

Interface Critique

An interdisciplinary academic platform examining the cultural, social and aesthetic impact of technology and applications.

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Case 006

Strategy Cube

The Strategy Cube creates a shared cognitive space that enables new ways of collective thinking.

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Please get in touch if you want to know more about us: +49 176 217 43 648