Innovation requires
Continuity. Apathy
enables Tyranny.

25A0 is unicode for black square and a brand strategy shop at the intersection of research, art and business.

We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.

Guiding Ideas

Strategy is the Art of embracing the Unknown.

Holistic strategy is analytical and creative, causal and emergent, sequential and simultaneous.

A leading Brand makes Sense.

A brand produces meaning for employees, customers and stakeholders.

A smart Brand is an Interface for Strategy.

Brands provide a space for strategic discourse and mobilization, external and internal.


Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases