25A0 is unicode for black square and a strategy and research office at the intersection of culture, arts, technology, and design.

We conduct commissioned and self-initiated ventures, partnering with clients from the public and private sector.

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Franziska Latell


Franziska is a museum professional with entrepreneurial spirit, convinced that cultural heritage is an important building block for a healthy, democratic society, and it should therefore be organized as open accessible as possible.


Franziska is Head of Collections at Deutsche Kinemathek – Museum for Film and Television, Berlin, Germany; she has 15+ years experiences in digitization and preservation of archive and museum collections, in leading long-term projects in the field of data migration, in fundraising, in copyright issues in the cultural sector and in building and managing teams.

Prior to joining Deutsche Kinemathek, Latell worked in and for several cultural heritage institutions such as the Berlin Academy of the Arts, the Bauhaus Archive / Museum für Gestaltung (Berlin) and The Film Foundation (NYC).

She has received awards for her work, including her master’s thesis at the Berlin University of the Arts, where she is currently finishing her doctoral thesis on openness in the museum.