25A0 is unicode for black square and a brand strategy boutique at the intersection of research, art and business.
We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.
Innovation requires Continuity.
Transformation and change do not happen over night.
That is why we don’t work against time.
Apathy enables Tyranny.
Not deciding is the worst decision.
That is why we support and inform decision making processes.
Simple is not easy.
Information overload is difficult to tackle.
That is why we structure complexity to say it simple.
Leadership today requires empathy and shared visions.
We enable brands and organizations to render their progress meaningful for everyone by curating strategy from within.
Read moreMaking sense of the world requires more than quantification.
We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.
Read moreIdeas aren’t worth much without execution.
We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.
Read moreA german automaker converges the separate software divisions from its brand portfolio in a new companywide department.
A leading international music festival evolves from an annual event series to a holistic media platform.
A young online publisher with an industry leading business model takes its magazine to the next level.
A marketing innovation consultancy reshapes and aligns its service portfolio and brand identity.
An academic journal addresses the conditions and contingencies of applications and apparatuses.
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Franziska is a museum professional with entrepreneurial spirit, convinced that cultural heritage is an important building block for a healthy, democratic society, and it should therefore be organized as open accessible as possible.
Franziska is Head of Collections at Deutsche Kinemathek – Museum for Film and Television, Berlin, Germany; she has 15+ years experiences in digitization and preservation of archive and museum collections, in leading long-term projects in the field of data migration, in fundraising, in copyright issues in the cultural sector and in building and managing teams.
Prior to joining Deutsche Kinemathek, Latell worked in and for several cultural heritage institutions such as the Berlin Academy of the Arts, the Bauhaus Archive / Museum für Gestaltung (Berlin) and The Film Foundation (NYC).
She has received awards for her work, including her master’s thesis at the Berlin University of the Arts, where she is currently finishing her doctoral thesis on openness in the museum.