Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a strategy and research office at the intersection of culture, arts, technology, and design.

We conduct commissioned and self-initiated ventures and projects with high impact, partnering with clients from the public and private sector.




25A1 is unicode for white square and a research and consulting office for cultural heritage institutions, that develops and implements research-driven change.

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Agents of Transformation

Agents of Transformation is a platform for systemic changes through arts and design, connecting the next generation with decision makers in politics and industry.

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STATE Productions

STATE creates, transforms, and amplifies brands and institutions that make sense, delivering strategic and sustainable solutions to challenges in business, technology, and design.

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Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-machine interaction.

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If you want to know more or request a case study, please get in touch:


Dr. des. Franziska Latell


Franziska is a museum professional and strategist with a strong academic background and 17+ years of experience working in and with museums, archives and other cultural heritage institutions, such as Bauhaus-Archive / Museum for Design, Akademie der Künste, German Dance Archive Network and The Film Foundation NYC, either as a curator and editor or independent consultant.

Most recently (2016-2022), she was Head of Collections at Deutsche Kinemathek – Museum for Film and Television.