Strategy is the
Art of Embracing
the Unknown

25A0 is unicode for black square and a holistic brand strategy shop at the intersection of research, art and business.

We create tangible business results for brands and organizations that are driven by curiosity, vision and impact.

Guiding Ideas

A confident brand is like a mosaic.

Its unity is strengthened by its diversity.

A smart brand is an interface for strategy.

It creates the space where emergent strategies and strategic mobilization converge.

A leading brand makes sense.

It produces meaning for employees, customers and stakeholders.

Services

Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases

Case 003

Interface Critique

An interdisciplinary academic platform examining the cultural, social and aesthetic impact of technology and applications.

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Partners

Services

And What’s Next?

CREATE

Challenge

Ideas need execution to make an impact in the real world.

We bridge the gap between strategic oversight and operative baseline hands-on – with internal integration, with design and production of brand assets and marketing communications, and with the development and implementation of management toolsets and frameworks.

approaches

We strengthen your organization’s own sense of direction. And we improve your teams ability to act autonomously by aligning them around a shared strategic vision.

brand strategy integration

How can we convey the strategic vision to the whole organization?

We articulate, design and convey the shared strategic vision throughout the whole organization: We produce digital brand resource platforms, brand books, strategy booklets, poster sessions, company wide strategy breaks and off-site events as well as strategy integration workshops with departments, executives and external stakeholders.

That is how we empower the initiative and enhance the autonomy of everyone.

brand transformation

How can we sharpen and evolve our brand?

We sharpen attitude, tone and personality of brands and organizations, shaping communications and visual appearance. We develop character, values and purpose. And we evolve the digital and visual assets of your brand. Together with our partners we produce logos, fonts, styleguides, websites and editorial content for all touchpoints.

brand management

How can we manage our communication?

We produce concrete guidelines, roadmaps and tools to manage your day to day operations. We develop persona for your user groups, we define editorial processes and wording guidelines for your content, we sketch customer journeys and touchpoint maps to connect all your communication efforts, we create channel strategies, stakeholder mappings and external briefing templates. And we support the implementation hands-on with interim leads on site.