Strategy is the
Art of Embracing
the Unknown

25A0 is unicode for black square and a management consultancy at the intersection of research, art and business.

We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.

Guiding Ideas

Innovation requires Continuity.

Transformation and change do not happen over night.

That is why we don’t work against time.

Apathy enables Tyranny.

Not deciding is the worst decision.

That is why we support and inform decision making processes.

Simple is not easy.

Information overload is difficult to tackle.

That is why we structure complexity to say it simple.


Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases



And What’s Next?



Ideas need execution to make an impact in the real world.

We bridge the gap between strategic oversight and operative baseline hands-on – with internal integration, with design and production of brand assets and marketing communications, and with the development and implementation of management toolsets and frameworks.


We strengthen your organization’s own sense of direction. And we improve your teams ability to act autonomously by aligning them around a shared strategic vision.

brand strategy integration

How can we convey the strategic vision to the whole organization?

We articulate, design and convey the shared strategic vision throughout the whole organization: We produce digital brand resource platforms, brand books, strategy booklets, poster sessions, company wide strategy breaks and off-site events as well as strategy integration workshops with departments, executives and external stakeholders.

That is how we empower the initiative and enhance the autonomy of everyone.

brand transformation

How can we sharpen and evolve our brand?

We sharpen attitude, tone and personality of brands and organizations, shaping communications and visual appearance. We develop character, values and purpose. And we evolve the digital and visual assets of your brand. Together with our partners we produce logos, fonts, styleguides, websites and editorial content for all touchpoints.

brand management

How can we manage our communication?

We produce concrete guidelines, roadmaps and tools to manage your day to day operations. We develop persona for your user groups, we define editorial processes and wording guidelines for your content, we sketch customer journeys and touchpoint maps to connect all your communication efforts, we create channel strategies, stakeholder mappings and external briefing templates. And we support the implementation hands-on with interim leads on site.