Europes biggest telco wanted to identify emerging trends at the intersection of art and technology. We conduct seminars, a podcast, and a publication exploring weak signals in art and tech.
Carlsberg acquired the German beer brand Wernesgrüner. We help to maintain the brand’s local authenticity while preventing brand cannibalization within the existing portfolio.
Schmitt + Sohn, a family owned enterprise in its 6th generation, needs to update its brand. We develop the strategic framework and install a new department.
POLYTON is a new platform and music award to highlight the social impact of pop music. We create the strategic narrative and the participatory award mechanism.
AOT bridges the gap between the next generation in arts and design and European policy making. We connect students with high-level decision-makers in politics and industry.
The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the strategic framework with a focus on employer branding.
Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.
The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.
A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.
A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.
Ideas need execution to make an impact in the real world.
We bridge the gap between strategic oversight and operative baseline hands-on – with internal integration, with design and production of brand assets and marketing communications, and with the development and implementation of management toolsets and frameworks.
approaches
We strengthen your organization’s own sense of direction. And we improve your teams ability to act autonomously by aligning them around a shared strategic vision.
brand strategy integration
How can we convey the strategic vision to the whole organization?
We articulate, design and convey the shared strategic vision throughout the whole organization: We produce digital brand resource platforms, brand books, strategy booklets, poster sessions, company wide strategy breaks and off-site events as well as strategy integration workshops with departments, executives and external stakeholders.
That is how we empower the initiative and enhance the autonomy of everyone.
brand transformation
How can we sharpen and evolve our brand?
We sharpen attitude, tone and personality of brands and organizations, shaping communications and visual appearance. We develop character, values and purpose. And we evolve the digital and visual assets of your brand. Together with our partners we produce logos, fonts, styleguides, websites and editorial content for all touchpoints.
brand management
How can we manage our communication?
We produce concrete guidelines, roadmaps and tools to manage your day to day operations. We develop persona for your user groups, we define editorial processes and wording guidelines for your content, we sketch customer journeys and touchpoint maps to connect all your communication efforts, we create channel strategies, stakeholder mappings and external briefing templates. And we support the implementation hands-on with interim leads on site.