Strategy is the
Art of Embracing
the Unknown

25A0 is unicode for black square and a brand strategy shop at the intersection of research, art and business.

We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.

Guiding Ideas

Innovation requires Continuity.

Transformation and change do not happen over night.

That is why we don’t work against time.

Apathy enables Tyranny.

Not deciding is the worst decision.

That is why we support and inform decision making processes.

Simple is not easy.

Information overload is difficult to tackle.

That is why we structure complexity to say it simple.

Services

Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases

Partners

Pages

Conversations

We regularly talk and think with people we cherish about topics we care about.

one

A conversation with Mike Meiré about the unknown.

listen (12 minutes)

read (1200 words)

two

A conversation with Stefanie Czerny about purpose.

listen (12 minutes)

read (1200 words)

three

A conversation with Michael Schirner about creativity.

listen (12 minutes)

read (1200 words)

four

A conversation with Tom Lamberty about language.

listen (12 minutes)

read (1200 words)