Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a strategy office at the intersection of culture, arts, technology, and science.

We conduct commissioned and self-initiated ventures and projects, partnering with clients from the public and private sector.


Civic Engagement

Agents of Transformation

Agents of Transformation is a platform for systemic changes through arts and design, connecting the next generation with decision makers in politics and industry.

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Digital Agency


STATE creates, transforms, and amplifies brands and institutions that make sense, delivering strategic and sustainable solutions to challenges in business, technology, and design.

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The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the employer branding strategy.

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Electrical Engineering

Schneider Electric

Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.

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Music Industry

Reeperbahn Festival

The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.

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A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.

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Marketing Innovation

TD Reply

A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.

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Human Computer Interaction

Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-computer interaction.

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If you want to know more or request a case study, please get in touch:


Our Approach


We are platform agnostic.

We use the tools you are already familiar with, like zoom, whereby, microsoft teams, skype, google hangout, slack or webex. We help you with the technical setup, provide access to all relevant platforms, or we just link into your already existing infrastructure.

one source

We provide dedicated landing pages.

You and your team will have access to all relevant information and daily briefings via a secure dedicated landing page, that is constantly updated. It includes all details for the technical setups, contacts, schedules, relevant resources and links to the services we use.


Every project is extensively documented.

You will receive a comprehensive documentation, containing workshop results, strategic guidance, detailed and specific project descriptions and roadmaps for implementation.


All our methodologies are deeply modular.

We apply a large set of different methodologies, from ideation, idea engineering and design thinking to collaborative mappings and other co-creative formats. Each workshop setup is uniquely tailored to your needs, with individual breakout sessions, discussions and collaborative clustering.