Strategy is the
Art of Embracing
the Unknown

25A0 is unicode for black square and a management consultancy at the intersection of research, art and business.

We design strategic moves with tangible business results for clients that are driven by curiosity, vision and impact.

Guiding Ideas

Innovation requires Continuity.

Transformation and change do not happen over night.

That is why we don’t work against time.

Apathy enables Tyranny.

Not deciding is the worst decision.

That is why we support and inform decision making processes.

Simple is not easy.

Information overload is difficult to tackle.

That is why we structure complexity to say it simple.


Explore What’s Going On?

Making sense of the world requires more than quantification.

We combine a broad range of qualitative and investigative approaches with a high sensitivity for culture and everyday life.

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Create And What’s Next?

Ideas aren’t worth much without execution.

We bridge the gap between strategic oversight and operative baseline hands-on – with design, production, development and implementation.

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Selected Cases



Our Approach


We are platform agnostic.

We use the tools you are already familiar with, like zoom, whereby, microsoft teams, skype, google hangout, slack or webex. We help you with the technical setup, provide access to all relevant platforms, or we just link into your already existing infrastructure.

one source

We provide dedicated landing pages.

You and your team will have access to all relevant information and daily briefings via a secure dedicated landing page, that is constantly updated. It includes all details for the technical setups, contacts, schedules, relevant resources and links to the services we use.


Every project is extensively documented.

You will receive a comprehensive documentation, containing workshop results, strategic guidance, detailed and specific project descriptions and roadmaps for implementation.


All our methodologies are deeply modular.

We apply a large set of different methodologies, from ideation, idea engineering and design thinking to collaborative mappings and other co-creative formats. Each workshop setup is uniquely tailored to your needs, with individual breakout sessions, discussions and collaborative clustering.