Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a boutique strategy office at the intersection of culture, arts, technology, and science.

We conduct commissioned and self-initiated ventures and projects, partnering with clients from the public and private sector.

Ventures

Strategic Foresight

Deutsche Telekom AG

Europes biggest telco wanted to identify emerging trends at the intersection of art and technology. We conduct seminars, a podcast, and a publication exploring weak signals in art and tech.

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Brand Strategy / Portfolio Integration

Carlsberg

Carlsberg acquired the German beer brand Wernesgrüner. We help to maintain the brand’s local authenticity while preventing brand cannibalization within the existing portfolio.

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Brand Strategy / Organizational Development

Schmitt + Sohn

Schmitt + Sohn, a family owned enterprise in its 6th generation, needs to update its brand. We develop the strategic framework and install a new department.

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Strategic Narrative / Award Logic

Polyton

POLYTON is a new platform and music award to highlight the social impact of pop music. We create the strategic narrative and the participatory award mechanism.

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Systemic Change

Agents of Transformation

AOT bridges the gap between the next generation in arts and design and European policy making. We connect students with high-level decision-makers in politics and industry.

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Brand Strategy

Cariad

The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the strategic framework with a focus on employer branding.

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Employer Branding Strategy

Schneider Electric

Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.

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Organizational Transformation

Reeperbahn Festival

The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.

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Growth Strategy

Krautreporter

A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.

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Brand Strategy

TD Reply

A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.

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Journal

Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-computer interaction.

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Partners

 

If you want to know more or request a case study, please get in touch:

hello@25a0.com

Pages

Our Approach

flexible

We are platform agnostic.

We use the tools you are already familiar with, like zoom, whereby, microsoft teams, skype, google hangout, slack or webex. We help you with the technical setup, provide access to all relevant platforms, or we just link into your already existing infrastructure.

one source

We provide dedicated landing pages.

You and your team will have access to all relevant information and daily briefings via a secure dedicated landing page, that is constantly updated. It includes all details for the technical setups, contacts, schedules, relevant resources and links to the services we use.

documentation

Every project is extensively documented.

You will receive a comprehensive documentation, containing workshop results, strategic guidance, detailed and specific project descriptions and roadmaps for implementation.

modular

All our methodologies are deeply modular.

We apply a large set of different methodologies, from ideation, idea engineering and design thinking to collaborative mappings and other co-creative formats. Each workshop setup is uniquely tailored to your needs, with individual breakout sessions, discussions and collaborative clustering.