Europes biggest telco wanted to identify emerging trends at the intersection of art and technology. We conduct seminars, a podcast, and a publication exploring weak signals in art and tech.
Strategy is the Art
of Embracing
the Unknown
25A0 is unicode for black square and a research office at the intersection of strategy, aesthetics, and technology.
We conduct commissioned and self-initiated ventures and projects, partnering with clients that are driven by curiosity, vision, and impact.
Ventures
Brand Strategy / Portfolio Integration
Carlsberg
Carlsberg acquired the German beer brand Wernesgrüner. We help to maintain the brand’s local authenticity while preventing brand cannibalization within the existing portfolio.
Brand Strategy / Organizational Development
Schmitt + Sohn
Schmitt + Sohn, a family owned enterprise in its 6th generation, needs to update its brand. We develop the strategic framework and install a new department.
Strategic Narrative / Award Logic
Polyton
POLYTON is a new platform and music award to highlight the social impact of pop music. We create the strategic narrative and the participatory award mechanism.
Systemic Change
European Commission
The “Agents of Transformation” project bridges the gap between the next generation in arts and design and European policy making. We connect students with high-level decision-makers in politics and industry.
Brand Strategy
Volkswagen Group
The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the strategic framework with a focus on employer branding.
Employer Branding Strategy
Schneider Electric
Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.
Organizational Transformation
Reeperbahn Festival
The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.
Growth Strategy
Krautreporter
A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.
Brand Strategy
TD Reply
A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.
Journal
Interface Critique
Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-computer interaction.