Strategy is the Art
of Embracing
the Unknown

25A0 is unicode for black square and a strategy and research office at the intersection of culture, arts, technology, and design.

We conduct commissioned and self-initiated ventures and projects with high impact, partnering with clients from the public and private sector.




25A1 is unicode for white square and a research and consulting office for cultural heritage institutions, that develops and implements research-driven change.

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Agents of Transformation

Agents of Transformation is a platform for systemic changes through arts and design, connecting the next generation with decision makers in politics and industry.

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STATE Productions

STATE creates, transforms, and amplifies brands and institutions that make sense, delivering strategic and sustainable solutions to challenges in business, technology, and design.

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Interface Critique

Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-machine interaction.

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Cultural heritage institutions address an increasingly interconnected, globalized and pluralistic society, and face rapidly changing expectations regarding digitization, sustainability, inclusion and diversity.

This affects the institutions self conception, their relation to and perspective on their collections, visitors, communities and other stakeholders, as well as their overall organizational setup, ranging from communication and audience development to accessibility and data management.

25A1 helps cultural heritage institutions to strengthen their societal impact. 25A1 conducts and offers applied research, inquiring the changing conditions that cultural heritage institutions are facing, and defining the new requirements that come along with the green and digital transformation.

25A1 develops and implements research-driven change for central fields such as vision development, digital strategy, brand positioning, open access, and digital sustainability.