25A1 is unicode for white square and a research and consulting office for cultural heritage institutions, that develops and implements research-driven change.

Activities
Cultural heritage institutions address an increasingly interconnected, globalized and pluralistic society, and face rapidly changing expectations regarding digitization, sustainability, inclusion and diversity.
This affects the institutions self conception, their relation to and perspective on their collections, visitors, communities and other stakeholders, as well as their overall organizational setup, ranging from communication and audience development to accessibility and data management.
25A1 helps cultural heritage institutions to strengthen their societal impact. 25A1 conducts and offers applied research, inquiring the changing conditions that cultural heritage institutions are facing, and defining the new requirements that come along with the green and digital transformation.
25A1 develops and implements research-driven change for central fields such as vision development, digital strategy, brand positioning, open access, and digital sustainability.