Agents of Transformation is a platform for systemic changes through arts and design, connecting the next generation with decision makers in politics and industry.
Strategy is the Art
of Embracing
the Unknown
25A0 is unicode for black square and a strategy office at the intersection of culture, arts, technology, and science.
We conduct commissioned and self-initiated ventures and projects, partnering with clients from the public and private sector.
Ventures
Digital Agency
State
STATE creates, transforms, and amplifies brands and institutions that make sense, delivering strategic and sustainable solutions to challenges in business, technology, and design.
Automotive
Cariad
The biggest automaker in the world converges the separate software divisions from its brand portfolio in a new companywide department. We develop the employer branding strategy.
Electrical Engineering
Schneider Electric
Schneider Electric reshapes its employer value proposition in the DACH region. We provide the strategic direction and create alignment across the board.
Music Industry
Reeperbahn Festival
The leading international music festival evolves from an annual event series to a holistic music platform. We develop and implement the strategic framework for this transformation.
Journalism
Krautreporter
A young online publisher with an industry-leading business model faced challenges in user acquisition and retention. We developed a purpose-driven loyalty strategy that led to sustainable growth.
Marketing Innovation
TD Reply
A marketing innovation consultancy transforms its business model and service portfolio. We develop a purpose-driven new brand identity and restructure their service offerings.
Human Computer Interaction
Interface Critique
Interface Critique is an academic platform, that facilitates trans-disciplinary dialogues about human-computer interaction.